Alanna Carty

Global Marketing Manager

Alanna has over 20 years experience in Marketing, PR, Corporate Communication and Sales covering US, EMEA and Asia Pacific.  Her background includes a BA Hons in Human Resources, Digital Marketing Diploma and experience in media, pharmaceutical, medical devices and biotechnology as well as atomic force microscopy.  Alanna has experience managing large teams and budgets and has won a Cannes Gold Lion World Advertising Award and been guest lecturer at University of Plymouth and a speaker at the European Marketing Directors Forum.


With projects ranging from rebranding TV channels, to launching a ground-breaking haemostasis endoscopic medical device across EMEA and sales managing distribution partners Alanna is uniquely positioned to build the OrthoXel brand and market the orthopaedic trauma devices, the Apex Tibial Nailing System and the Apex Femoral Nailing System.